Here’s Why You’ll Love It
Helps prevent haircolor from fading off-tone when exposed to UV or sunlight
Instantly increases shine
Boosts color vibrancy and provides softness
Reduces frizz for smoother hair in just one use
Guards against the hair-dulling effects of pollution*
*laboratory tested using pollution particles
Directions: Apply 1-2 pumps to damp or dry hair. Style as usual.
Let’s Look Inside
CAMELIA OIL
Stocked with essential Omega 9 fatty acids and antioxidants, helps to seal in moisture and restore luminous shine to hair.
POMEGRANATE FRUIT EXTRACT
Exceptionally rich in tannins and fade-fighting super antioxidants, helps Joico Colorful protect the longevity of haircolor.
SMARTRELEASE™ TECHNOLOGY
Our one-of-a-kind liposome delivery system, packs a punch-continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling
